JennyWilson
Client
Website Design
Services
Tools
Figma, Framer
Challenge
The client was experiencing declining sales, high bounce rates, and low customer satisfaction despite a significant marketing budget. The existing website was visually outdated, difficult to navigate,
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Goals
Increase website traffic and conversion rates
Enhance brand image and customer experience
Improve product discoverability and purchase process
Optimize the website for mobile devices
Headquarters
Ottawa, Ontario, Canada
Founded
2006
Industry
E-commerce
Revenue
$1.578 billion (2019)
Company size
5,000+
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Our Approach
Phase 1
Discovery and Research
The initial phase focuses on understanding the project goals, target audience, and competitive landscape.
2-4 weeks
Conduct in-depth user research through interviews, surveys, and usability testing.
Analyze user needs, pain points, and behaviors to identify opportunities.
Define project scope, goals, and success metrics.
Phase 2
Information Architecture and Design Strategy
This phase involves structuring content and creating a blueprint for the user experience.
2 Weeks
Develop user personas and journey maps to understand user flows.
Create information architecture to organize content effectively.
Define interaction design principles and create design guidelines.
Phase 3
Wireframing and Prototyping
This phase involves creating low-fidelity wireframes and interactive prototypes.
2 Weeks
Develop wireframes to visualize the layout and structure of the interface.
Create interactive prototypes for user testing and feedback.
Iterate on designs based on user feedback and testing results.
Phase 4
Visual Design and UI Development
This phase focuses on creating the visual look and feel of the product.
2 Weeks
Develop a visual style guide, including color palette, typography, and imagery.
Create high-fidelity mockups and design assets.
Collaborate with developers to implement the UI design.
Phase 5
User Testing and Iteration
This phase involves testing the product with users to gather feedback and make improvements.
2 Hours
Conduct usability testing to evaluate the product's effectiveness.
Analyze user feedback and identify areas for improvement.
Iterate on the design based on testing results.
Results
Increased website traffic by 35% through improved SEO and user-friendly navigation.
Boosted conversion rates by 42% by optimizing product pages and checkout process.
Reduced bounce rates by 28% through enhanced site engagement and clear call-to-actions.
Improved mobile experience with a responsive design, resulting in a 25% increase in mobile conversions.
Enhanced brand perception through a visually appealing and consistent website design.
Conclusion
By combining in-depth user research, strategic design, and rigorous testing, we successfully transformed the client's e-commerce platform into a visually appealing, user-friendly, and high-converting website. This case study demonstrates the power of a well-executed UI/UX design in driving business growth and customer satisfaction.